Social Media Code of Ethics defines the rules of communication in social media, with which compliance is voluntary, but for successful business communication is assumed to be binding.
In the real world, we understand the need for good manners and social networks have perhaps even more sensitive users. Therefore, we have to determine minimum rules of communication before seriously intentioned promotion.
Social Media Code of Ethics of communication
- Write reasonably often according to the type of communication (company, news, community), Non-spam.
- Write in natural language, namely, no unnecessary marketing sentences.
- No censorship.
- No lie.
- Don't fight with your fans, customers and competitors. Just don't. Even if you win the battle, you will always loose the war.
- Respond to questions with patience and understanding.
- Be able to admit error, apologize, and to correct.
Crisis of communication
The crisis may occur in social media not only like violation of these rules as well as non-communication, if such company does not respond to the cause, which to us attacks every day from newspapers, then it will respond others, and it probably will not be very positive.
If you don't do it for you, others do it on your behalf.
No basically depends in which media crisis started, the company can hit a bad begin and a big scandal will be spreading across the Internet.
Sources:
- A Chronology of Brands that Got Punk’d by Social Media (http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/)
- 10 prime examples of social media gone horribly, horribly wrong (http://www.techvibes.com/blog/an-ultimate-list-10-prime-examples-of-social-media-gone-horribly-horribly-wrong)
